Traditions around British beer and pubs have changed dramatically. Pubs have seen their rivals been forced to close in recent years and so have had to turn to innovative ways of keeping the punters coming in and ensuring that the market is still an attractive and current one. One way that pubs are attempting to appeal to customers is through food. The ability to provide food is becoming a more important a tool to attract customers, as research has shown that pub-goers are increasingly expecting to be offered a wider range of choice when it comes to food. Research has also shown that customers are increasingly merging social events, with pubs now been used more regularly for events centred around food and drink.
More food choices
There’s also a higher demand for more pub foods away from the norm. While traditional pub foods include Sunday roasts and light lunches, research has proven that customers are looking for more choice of international cushiness and more street-food pop-ups. Pubs have also been enhancing what they offer in terms of coffee. They recognise the potential increased profits that come from coffee during what are traditionally quieter times. A large number of pubs have started to invest in high-quality coffee to attract new customer demographics. Some have even created their very own companies and blends.
More variety of drinks
Other changes in what customers expect have caused changes in how pubs operate. Demand for an increased variety of drinks has resulted in pubs now offering different kinds of drinks, including beers. While there’s been a decrease in the number of pubs, there’s been a rise in the number of breweries, and this is partly down to a demand for more variety of locally-priced beers. Craft beers have enjoyed a significant role in the pub industry. Customers who are becoming more and more interested in unusual, local, and natural beers, are seeking beers of different tastes, ABVs, styles, and origins are continuing to drive up the sales of craft beers. While there has been a substantial increase in the number of breweries catering to this trend, brewers that have been around for years have also started to make adjustments, with a large number of large-scale breweries going as far as to rebrand themselves in order to create new beers in order to appeal to a new market.
Another reason behind a change in customer habits can also be put down to a move towards healthier living. This has led to customers demanding healthier beer options, and non- and low-alcoholic beers being increasingly available in the UK, along with options for those on a gluten-free diet. This combined interest of food and craft beer has seen numerous pubs offer food and beer pairings. As food is now a staple of the contemporary pub, it’s become important to offer great beer alongside food. While wine and food has always been a common pairing, many venues realise that all beer can be a complement to food.